The Member's Need
| Steady Ground: A rock-solid, reliable member network they can trust. |
| The Essential Kits: More tangible value in Vision, Dental, OTC, and Hearing. |
| Wider Trails: More options for physical stores and e-commerce shopping. |
| Easy Climb: Real solutions to make healthcare costs more affordable. |
How WEX is Taking Action
| Stoking the Fire: A 7-figure investment into the Flex platform for unrivaled stability |
| Top-Tier Gear: Strategic vendor partnerships that enhance core supplemental perks. |
| New Outposts: Expanding our reach to over 51,000 retail locations. |
| Lightening the Pack: Innovative platform strategies that shave $200–$400+ off monthly bills. |
The Insights You Can’t Afford to Miss
The Campfire Research whitepaper reveals surprising patterns in member preferences that traditional data often overlooks:
69% of members prioritize “The Big 4” (Vision, Dental, OTC, Hearing) above all other perks.
95% knew “The Big 4” existed, but only 7% felt they were getting what they signed up for.
77% of members found the Medicare enrollment process confusing.
82% place high value on a robust Discount Program to offset daily costs.
80+ is the critical age threshold where OTC benefits significantly overtake other preferences.
Ready to Spark Change in Your Plan?
Move past the numbers and start understanding the "why" behind member choices in Affordability, Coverage, and Transformative Experiences. Download the full Campfire Research Whitepaper today.
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