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What Describes You?*

Maximize HSA adoption and engagement

Discover insights from WEX and Visa’s latest consumer research. This report reveals the power of using personalized messaging to transform HSA adoption and engagement.

In this essential guide, you’ll learn:

  • Why generic, one-size-fits-all HSA communications fall short for employees
  • How data-driven segmentation and personalization lead to higher HSA enrollment and increased contributions
  • WEX’s proven strategies for personalized engagement and maximizing HSA adoption

Maximizing HSA adoption and engagement

Meet all your employee benefits needs with flexible solutions

8M+

HSAs on the WEX benefits platform*

(*as of January 2024)

55%

of Fortune 1000 companies use the WEX benefits platform

$5B

approximate average HSA custodial cash assets

(Q4 2023)

19M

benefits SaaS accounts*

(*Represents Q4 2023 average)

Take a deeper dive

Clearing up common HSA misconceptions

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HSA Insights PDF

HSA Insights

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Benchmarking + Trends

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